Facebook explored unpicking personalities to target ads

Facebook has considered profiling its users’ personalities and using the information to target adverts. A patent filed by the social network describes how personality characteristics,including emotional stability, could be determined from people’s messages and status updates. The firm is currently embroiled in a privacy scandal over the use of its data by a political consultancy. Facebook […]

Why Facebook Is Rolling Out a New Privacy Effort

Facebook, Inc. (Nasdaq: FB) users are starting to receive notifications in their News Feeds to perform a “privacy checkup” as part of the company’s new initiative to keep users better informed about privacy issues and make it easier for them to manage settings. CEO Mark Zuckerberg has vowed to “fix” Facebook in 2018, and the […]

Facebook has mapped populations in 23 countries as it explores satellites to expand internet

Facebook has mapped the entire human population of earth as it prepares to build an internet in space  23 Hours Ago | 01:02 Facebook doesn’t only know what its 2 billion users “Like.” It now knows where millions of humans live, everywhere on Earth, to within 15 feet. The company has created a data map of the […]