To generate business through the internet we need more than a well designed website. To succeed in this endeavor, we need to enable ourselves for intelligent decision making. From my own experience, I know that when it comes to the internet, intelligent decision making requires the tracking activity of your business’ website.

 The internet facilitates intelligent decision making in new and powerful ways, but to take advantage of these our businesses are required to invest resources.  Many business owners may feel frustrated at the prospect of adding extra tasks to an already filled schedule. But wouldn’t you rather know if what you are doing to achieve a goal, is in fact contributing to that end?

Knowledge of what interests your website visitors have - the case for tracking your website’s activity: Imagine that you write an article for MEGA-Widget, the leading magazine within your industry. The magazine has many subscribers; in fact, 4 out of five people within your industry are subscribed to the magazine. Your article gets published, and well, you feel proud because you and your business have contributed to the magazine that everybody in your industry reads, you got EXPOSURE. Days later, while you are attending a seminar from the Wiget-Chamber, you ask one of your buddies if he/she read the article you wrote. He/she responds, what article? After you mention the title, he/she replies that he/she saw the heading but was not interested in the topic; however, now that you mentioned it he/she knows is worth to read it. Later that day, you come across a prospective client, who also happens to be in the widget industry. Again, you proudly ask if he/she read the article you wrote for MEGA-Widget. Sadly, the prospective client responds with a question mark look. Months later, a stranger approaches you while you are at a widget convention. This funny looking human begins to passionately talk about widget polishing. You, uncertain of who this lively human is, hunch your head, rise your shoulders, and squint your eyes trying to figure out w-h-a-t i-s  h-a-p-p-e-n-i-n-g. The passionate groupie, who is good at reading body language, realizes you have no clue about his talk. Embarrassed, and a bit insulted, our indignant groupie mentions your powerful article “101 Ways to Polish Widgets,” from Mega-Widget magazine. It is then that you feel safe and change your demeanor. Get the picture?

Well, not tracking your website is like throwing a message in a bottle into the ocean; chances are you will not know who will find, or if it will found et all. But if you track activity of your nicely designed website, you can do intelligent decision making. If you realize that not many people are visiting, then you can do something about; perhaps begin to research what it takes to get the world to visit your website. Not only that, but by tracking the activity of your website, you can determine the level of interest of the various pages/products in your site. Armed with this knowledge, you can make changes, and track the results of those changes, eventually developing insightful strategies for generating business over the internet. This is the power of the internet; today we can meas